Nowadays, more and more dot-coms and entrepreneurs are investing in television advertising. At PlaySpace, we refuse to be left behind. Therefore, tomorrow, May 5th, we launch our first TV campaign. It will run for three weeks on all channels of the Mediaset group.
Why We Chose Television Advertising
For an entrepreneur or startup, launching a TV ad campaign means taking a significant risk. In particular, cash flow concerns and large upfront costs make this decision challenging. However, over the past few months, we have analyzed how other companies developed their TV strategies. As a result, we built the best campaign based on what we learned. According to industry data, TV ad investment for mobile games in Spain multiplied by 16 in 2013. One of the main drivers was King, the company behind Candy Crush, which invested heavily in broadcast media early on.
Our TV Spot for Loco Bingo
Because of this, we decided to create a more “game-like” ad. In this spot, viewers can clearly see the features and fun of our flagship product, Loco Bingo. Below is the television advertising spot that starts airing tomorrow:
First of all, I want to thank our creative agency for the excellent work they did. Moreover, the jingle sounds incredibly catchy and memorable, which helps brand recall among viewers.
What We Expect from This Campaign
Overall, we believe this move will accelerate our growth strategy. In fact, broadcast media offers unmatched reach for building brand awareness quickly. Additionally, the cost per impression can be surprisingly competitive compared to digital channels when targeting mass audiences.
In conclusion, I will share our experience in the coming weeks: what results we get, what metrics we measure, and what we learn along the way. Consequently, stay tuned for updates on this exciting new acquisition channel!