In a previous article, I explored the relationships between advertisers and publishers in the online advertising market, focusing on pricing models and the risks each one carries. This time, I want to examine the key players involved in the online advertising ecosystem. Specifically, I will look at the actors that sit between the advertiser — the one who pays — and the publisher — the one who displays the ad.
(more…)Category: Monetization
Publisher vs Advertiser Framework: Digital Advertising Explained
Since I started working in the video game industry, I have learned many things. Among them, perhaps one of the most important: understanding the publisher vs advertiser relationship. This concept holds vital importance for any company seeking to increase revenue. There are two main reasons:
- Monetize traffic (as a publisher).
- Increase sales (as an advertiser).
Payment Methods for Games: Which One Should You Choose?
When developing a game or an ecommerce platform for a new market, we always wonder which payment method works best. Will they accept Visa? What conditions apply to SMS payments? What are the restrictions and laws by country? Thanks to new technologies and the growth of digital transactions, specialized companies now operate in this sector. As a result, integrating payment gateways into our platform has become relatively straightforward. In this article, I will define each payment method along with its pros and cons. I will also discuss which markets they suit best and why.
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8 Different Ways to Make Money with a Game
Just a few days ago, I read an article about how to make money with a mobile app. It inspired me to give a lecture to first-year game development students at EDIB on this topic. I explained the different ways to generate revenue with a game that exist today.
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