Category: Business

GDPR for startups (based in Spain)
All the information regarding the new GDPR law is diffuse and complex. Furthermore, it is full of formalities and ambiguous. All this, together with the 25th May 2018 deadline, generates concern. The large fines also create uncertainty and relative panic in the startup ecosystem. While it’s true that we’ve had a lot of time to prepare, we all put these kinds of things off until the last minute. The lack of clarity in the definition created a “wait & see” situation. Many waited until others or larger companies acted first.
As a result, this situation led me to investigate on my own. I also asked several experts in the area. In this article, I summarize the most important things that can affect startups. I also adapt the formal language into practical terms. I hope it can help you at least to decrease the uncertainty that this law is generating.
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December, 2021
The Spanish Video Game Industry: Evolution from 2013 to 2015
This post compiles data from the third edition of the White Paper published by DEV, the Spanish Video Game Industry Development Association. The report provides a comprehensive snapshot of how the industry evolved between 2013 and 2015.
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August, 2015
Mallorca Game 2015: Getting Better Every Year
Last year I wrote an article about the second edition of Mallorca Game, and this year was no exception. The dates for this edition — June 19, 20, and 21 — were strategically chosen by the organizers to maximize the event’s impact. They scheduled it just days after E3 in Los Angeles and shortly before Gamelab in Barcelona. This timing alone allowed industry leaders like Gabriel Ortas (producer of Planet51 and a programmer since Spain’s golden age of gaming) and Victor Ruiz (co-founder of FX Interactive and DEV board member) to visit our beloved island for the weekend.
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June, 2015
Internet Fair: Online Games Roundtable Discussion
This week, the Internet Fair takes place at ParcBit and PalmaActiva in Mallorca. The event features countless workshops and roundtable discussions focused on the digital world. Topics range from SEO and social media to online games, marketing, web development, and mobile apps.
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May, 2015
Social casino entry barriers
Product and technology are one of the most valuable parts of any Social Casino company. The real-money gaming industry competes with relatively similar products and different CPA offers. In contrast, the Social Casino industry mainly competes through their game quality. Studios constantly increase the production value of the market.
Production values must rise to meet player expectations as platforms and technologies mature. The rising cost of game development follows a common pattern. We have seen this trend before in many gaming verticals and across other industries. (more…)
March, 2015
The opportunity of Latin America for apps and games
Most gaming companies focus on English-speaking countries such as the US, UK and Australia. These markets offer high LTV and easy localisation of social games. Consequently, we are suffering an exponential growth of user acquisition costs that only the biggest publishers can afford. Small and medium-sized developers should look for new niches, markets or innovative game mechanics. This helps reduce user acquisition costs and generate enough revenue to sustain their business.
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March, 2015
The Video Game Industry in 2014: A Year in Review
Before diving into the details, I want to clarify that 2014 was packed with significant events in the video game industry. Selecting the most important ones was quite challenging. A single year in gaming can equal a decade of evolution in any other sector. I have tried to be as objective as possible in this selection, drawing from multiple reputable sources. If I have omitted any important event, I apologize in advance.
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January, 2015
Social Casino: Infographic of the Spain and Latin America Markets
PlaySpace, in collaboration with the American video game market intelligence firm SuperData Research, produced an infographic on social casino games in Spain and Latin America. The data was compiled from both companies’ internal records and a survey of over 10,000 players from these markets. This research provides unique insights into a rapidly growing segment of the gaming industry.
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July, 2014
Mallorca Game: Video Games as a Balearic Product
On June 20, 21, and 22, the second edition of Mallorca Game will take place. This is the video game event in Palma de Mallorca where the entire Balearic Islands gaming industry and enthusiasts gather to share their passion for the digital sector. The event is organized by the Balearic School of Design (EDIB), where I have the pleasure of teaching video game development classes, and by the team at RetroMallorca. We are thrilled to serve as the official sponsors this year.
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May, 2014
Advertising Games on TV Works
First of all, I don’t think this headline is the most appropriate. You can’t generalize, and advertising on TV always involves a very high risk. Nevertheless, at PlaySpace we are very happy because it is working exceptionally well in the first days of this first television campaign. As a result, I want to be transparent and share our experience with you. The campaign has been active for just over a week. Furthermore, we are frankly surprised by the good results. One important thing to keep in mind: at PlaySpace we have spent 3 years testing practically all online acquisition channels (Facebook Ads, Google Adwords, affiliate networks, incentivized traffic, email marketing, SEO, branding, etc.). Therefore, we have enough track record to compare results properly.
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May, 2014