Nowadays, more and more dot-coms and entrepreneurs are investing in television advertising. At PlaySpace, we refuse to be left behind. Therefore, tomorrow, May 5th, we launch our first TV campaign. It will run for three weeks on all channels of the Mediaset group.
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When managing a business, we should ask whether to use a third-party tool for tracking our key performance indicators, or instead build our own system. In this article, I share our experience tracking data across various platforms and countries. We found that conventional analytics tools could not manage all our conversion funnels at scale. So we built our own solution. I outline below the challenges we faced and how we solved them.
Since I started working in the video game industry, I have learned many things. Among them, perhaps one of the most important: understanding the publisher vs advertiser relationship. This concept holds vital importance for any company seeking to increase revenue. There are two main reasons:
Over these past years in the industry, I have encountered countless terms and acronyms. As a result, I needed to search and ask around to understand what they meant, since many of them were completely new to me. Therefore, I have taken the opportunity to compile all of them in the following video game industry glossary. In short, these terms are essential for anyone who wants to work in the gaming business. Furthermore, understanding this vocabulary helps you communicate better with developers, publishers, and marketers alike.
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When developing a game or an ecommerce platform for a new market, we always wonder which payment method works best. Will they accept Visa? What conditions apply to SMS payments? What are the restrictions and laws by country? Thanks to new technologies and the growth of digital transactions, specialized companies now operate in this sector. As a result, integrating payment gateways into our platform has become relatively straightforward. In this article, I will define each payment method along with its pros and cons. I will also discuss which markets they suit best and why.
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The video game industry has always been a pioneer in the online world in every sense. Subscription models emerged thanks to piracy in Asia. Freemium models and the sale of virtual goods appeared in MMOs. In-app purchases revolutionized mobile applications. Likewise, due to the rapid evolution of the sector and technology, the gaming industry also leads the way in future jobs and new roles.
One of the biggest questions every entrepreneur faces is “when should I scale my business?” We can answer this question ourselves as long as we make good use of metrics. However, once we feel ready to scale our business, another question comes to mind: “what should my marketing spend be?” The most sensible answer would be “as much as you can,” since you have found the formula that makes your business profitable. That said, we need to be cautious and manage our cash flow carefully. In this article, I will explain how to calculate your maximum marketing budget step by step.
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Just a few days ago, I read an article about how to make money with a mobile app. It inspired me to give a lecture to first-year game development students at EDIB on this topic. I explained the different ways to generate revenue with a game that exist today.
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A few weeks ago, we launched our most popular Facebook game on the iOS platform in three different languages.
Developers agree on the importance of a multiplatform strategy. In fact, this is the approach we followed at Playspace after bringing our most popular Facebook game to iOS (iPhone, iPad, and iPod). Parchis PlaySpace is a real-time multiplayer board game for iOS. It achieved over 100,000 installs in less than a month since launch, primarily in Spain, the USA, Latin America, and Brazil.
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Over the past few months, I have had to learn at breakneck speed everything related to business metrics, also known as KPIs (key performance indicators), and the conversion funnel in order to maximize PlaySpace’s profits and keep everything under control. I would like to share with you all the metrics I have learned and how to interpret them, since many of these apply to any online business.
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