During a board meeting at Playspace, someone suggested I pursue a Master of Business Administration (MBA). I was not entirely sure what specific knowledge I would gain. Some of it I had already picked up through hands-on experience. However, I believed that living this experience would help me adapt to the company’s growth, overcome my weaknesses, and broaden my business vision. The support of my partners ultimately convinced me to take the leap.
(more…)Category: Experiences
Mallorca Game 2015: Getting Better Every Year
Last year I wrote an article about the second edition of Mallorca Game, and this year was no exception. The dates for this edition — June 19, 20, and 21 — were strategically chosen by the organizers to maximize the event’s impact. They scheduled it just days after E3 in Los Angeles and shortly before Gamelab in Barcelona. This timing alone allowed industry leaders like Gabriel Ortas (producer of Planet51 and a programmer since Spain’s golden age of gaming) and Victor Ruiz (co-founder of FX Interactive and DEV board member) to visit our beloved island for the weekend.
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Internet Fair: Online Games Roundtable Discussion
This week, the Internet Fair takes place at ParcBit and PalmaActiva in Mallorca. The event features countless workshops and roundtable discussions focused on the digital world. Topics range from SEO and social media to online games, marketing, web development, and mobile apps.
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Mallorca Game: Video Games as a Balearic Product
On June 20, 21, and 22, the second edition of Mallorca Game will take place. This is the video game event in Palma de Mallorca where the entire Balearic Islands gaming industry and enthusiasts gather to share their passion for the digital sector. The event is organized by the Balearic School of Design (EDIB), where I have the pleasure of teaching video game development classes, and by the team at RetroMallorca. We are thrilled to serve as the official sponsors this year.
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Advertising Games on TV Works
First of all, I don’t think this headline is the most appropriate. You can’t generalize, and advertising on TV always involves a very high risk. Nevertheless, at PlaySpace we are very happy because it is working exceptionally well in the first days of this first television campaign. As a result, I want to be transparent and share our experience with you. The campaign has been active for just over a week. Furthermore, we are frankly surprised by the good results. One important thing to keep in mind: at PlaySpace we have spent 3 years testing practically all online acquisition channels (Facebook Ads, Google Adwords, affiliate networks, incentivized traffic, email marketing, SEO, branding, etc.). Therefore, we have enough track record to compare results properly.
(more…)Television Advertising: PlaySpace Launches Its First TV Campaign
Nowadays, more and more dot-coms and entrepreneurs are investing in television advertising. At PlaySpace, we refuse to be left behind. Therefore, tomorrow, May 5th, we launch our first TV campaign. It will run for three weeks on all channels of the Mediaset group.
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Business Metrics and Their Complexity
(more…) When managing a business, we should ask whether to use a third-party tool for tracking our key performance indicators, or instead build our own system. In this article, I share our experience tracking data across various platforms and countries. We found that conventional analytics tools could not manage all our conversion funnels at scale. So we built our own solution. I outline below the challenges we faced and how we solved them.
Challenges of Launching a Real-Time Multiplayer Game
A few weeks ago, we launched our most popular Facebook game on the iOS platform in three different languages.
Developers agree on the importance of a multiplatform strategy. In fact, this is the approach we followed at Playspace after bringing our most popular Facebook game to iOS (iPhone, iPad, and iPod). Parchis PlaySpace is a real-time multiplayer board game for iOS. It achieved over 100,000 installs in less than a month since launch, primarily in Spain, the USA, Latin America, and Brazil.
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My First Experiences as an Entrepreneur
Six months have passed since I wrote my last blog article. This gap was not due to laziness but because we have been working hard in the shadows on the project, or rather the dream we are building: Playspace. I would like to dedicate this article to the entire team that works alongside me every day to make this dream possible.
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My First Public Talk: The Minics Experience
Since I have not written on my blog for a while, I would like to resume by sharing a great experience with you: my first public talk.
A few months ago, I had the opportunity to deliver my first public presentation. It took place at the Chamber of Commerce of Palma de Mallorca during the Digital Content Industry Innovation Conference. The topic was “The Minics Experience.”
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