Understanding the customer lifecycle is fundamental for product design and customer management (CRM). It helps optimize engagement and, consequently, increase revenue and product sustainability. Plenty of information exists online about the lifecycle and its importance in business and marketing. However, there is almost no information or references about how to measure the customer lifecycle. The little information out there is scarce, theoretical and subjective. Measuring the customer lifecycle reveals the best time to send a promotion. It also shows how much time a customer needs to understand your product. This article aims to provide an objective and practical way to model and calculate the customer lifecycle This helps define and set up marketing and product strategies with better criteria.
Category: Metrics
Model and measure the customer lifecycle
Cohort Analysis: What It Is and Why It Matters
When you evaluate business metrics, you need to understand how they evolve over time for a specific group of users. This technique is called cohort analysis. It helps you track the user lifecycle in your product and spot trends that averages would hide.
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Social Casino: Infographic of the Spain and Latin America Markets
PlaySpace, in collaboration with the American video game market intelligence firm SuperData Research, produced an infographic on social casino games in Spain and Latin America. The data was compiled from both companies’ internal records and a survey of over 10,000 players from these markets. This research provides unique insights into a rapidly growing segment of the gaming industry.
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Advertising Games on TV Works
First of all, I don’t think this headline is the most appropriate. You can’t generalize, and advertising on TV always involves a very high risk. Nevertheless, at PlaySpace we are very happy because it is working exceptionally well in the first days of this first television campaign. As a result, I want to be transparent and share our experience with you. The campaign has been active for just over a week. Furthermore, we are frankly surprised by the good results. One important thing to keep in mind: at PlaySpace we have spent 3 years testing practically all online acquisition channels (Facebook Ads, Google Adwords, affiliate networks, incentivized traffic, email marketing, SEO, branding, etc.). Therefore, we have enough track record to compare results properly.
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Business Metrics and Their Complexity
(more…) When managing a business, we should ask whether to use a third-party tool for tracking our key performance indicators, or instead build our own system. In this article, I share our experience tracking data across various platforms and countries. We found that conventional analytics tools could not manage all our conversion funnels at scale. So we built our own solution. I outline below the challenges we faced and how we solved them.
Business Metrics and the Conversion Funnel Explained
Over the past few months, I have had to learn at breakneck speed everything related to business metrics, also known as KPIs (key performance indicators), and the conversion funnel in order to maximize PlaySpace’s profits and keep everything under control. I would like to share with you all the metrics I have learned and how to interpret them, since many of these apply to any online business.
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