Product and technology are one of the most valuable parts of any Social Casino company. Whilst real-money gaming industry is competing with relatively similar products and different CPA offers, the Social Casino industry differs by mainly competing through their game quality and increasing the production value of the market.
Production values must rise to meet player expectations as platforms, technologies and the industry themselves mature. The rising cost of game development is something we have seen before in many gaming verticals and is a common pattern across any industry. Continue reading “Social casino entry barriers”