Blog

Video Game Industry Glossary: 65+ Essential Terms
Over these past years in the industry, I have encountered countless terms and acronyms. As a result, I needed to search and ask around to understand what they meant, since many of them were completely new to me. Therefore, I have taken the opportunity to compile all of them in the following video game industry glossary. In short, these terms are essential for anyone who wants to work in the gaming business. Furthermore, understanding this vocabulary helps you communicate better with developers, publishers, and marketers alike.
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November, 2013
Payment Methods for Games: Which One Should You Choose?
When developing a game or an ecommerce platform for a new market, we always wonder which payment method works best. Will they accept Visa? What conditions apply to SMS payments? What are the restrictions and laws by country? Thanks to new technologies and the growth of digital transactions, specialized companies now operate in this sector. As a result, integrating payment gateways into our platform has become relatively straightforward. In this article, I will define each payment method along with its pros and cons. I will also discuss which markets they suit best and why.
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October, 2013
Future Jobs in the Online Industry You Should Know About
The video game industry has always been a pioneer in the online world in every sense. Subscription models emerged thanks to piracy in Asia. Freemium models and the sale of virtual goods appeared in MMOs. In-app purchases revolutionized mobile applications. Likewise, due to the rapid evolution of the sector and technology, the gaming industry also leads the way in future jobs and new roles.
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October, 2013
Marketing Spend: How to Know How Much to Invest
One of the biggest questions every entrepreneur faces is “when should I scale my business?” We can answer this question ourselves as long as we make good use of metrics. However, once we feel ready to scale our business, another question comes to mind: “what should my marketing spend be?” The most sensible answer would be “as much as you can,” since you have found the formula that makes your business profitable. That said, we need to be cautious and manage our cash flow carefully. In this article, I will explain how to calculate your maximum marketing budget step by step.
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October, 2013
10 Keys to Free-to-Play (F2P) Game Design
On May 11th, MALLORCA GAME took place, the first video game event in Palma de Mallorca organized by the EDIB school of the Fleming Group, which I had the pleasure of attending and participating as a speaker with a talk about the 10 keys to free-to-play game design.
The event was a resounding success with much more participation than expected, from all kinds of talks, to Cosplay contests, television reports, retro zones, etc.
I am taking advantage of this post to briefly explain the 10 keys to F2P game design based on our experience at PlaySpace. You can find a link to the video of the presentation here.
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August, 2013
8 Different Ways to Make Money with a Game
Just a few days ago, I read an article about how to make money with a mobile app. It inspired me to give a lecture to first-year game development students at EDIB on this topic. I explained the different ways to generate revenue with a game that exist today.
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April, 2013
Challenges of Launching a Real-Time Multiplayer Game
A few weeks ago, we launched our most popular Facebook game on the iOS platform in three different languages.
Developers agree on the importance of a multiplatform strategy. In fact, this is the approach we followed at Playspace after bringing our most popular Facebook game to iOS (iPhone, iPad, and iPod). Parchis PlaySpace is a real-time multiplayer board game for iOS. It achieved over 100,000 installs in less than a month since launch, primarily in Spain, the USA, Latin America, and Brazil.
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February, 2013
Business Metrics and the Conversion Funnel Explained
Over the past few months, I have had to learn at breakneck speed everything related to business metrics, also known as KPIs (key performance indicators), and the conversion funnel in order to maximize PlaySpace’s profits and keep everything under control. I would like to share with you all the metrics I have learned and how to interpret them, since many of these apply to any online business.
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October, 2012
My First Experiences as an Entrepreneur
Six months have passed since I wrote my last blog article. This gap was not due to laziness but because we have been working hard in the shadows on the project, or rather the dream we are building: Playspace. I would like to dedicate this article to the entire team that works alongside me every day to make this dream possible.
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April, 2012
Internet Project Management: 6 Key Lessons Learned
Today marks exactly 5 years since I started my professional career while still studying Computer Engineering at ICAI. During these 5 years, I have dedicated myself primarily to managing projects and startups at Mola, a company that has just launched its new website.
I want to share with you the successes and failures in startup management, summarized in 6 key points. I will emphasize the most common mistakes that can delay a project, and consequently, its success. After all, in the Internet world, speed is everything.
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November, 2011