Alfonso Villar
Business
Marketing
Nowadays the digital marketing field is fundamental in any company. Due to the digital revolution and everything being “measurable”, the marketing role has radically evolved. To ver the digital role it is neccesary to posses analytical, mathematics and tech skills combined with traditional ones such as communciation, strategy, positioning, etc. Currently there are more and more specialized studies and courses about digital marketing. Although people with more experience are usually self-made thanks to the power of information and Internet itself. However, there is still a big gap in talent and skills between traditional and digital world. The objective of these articles is to try to cover that gap. In addition we will try to share some current techniques.
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